United for Wildlife
media: responsive site
role: ux & visual design oversight

United for Wildlife is a collaboration of the world’s leading wildlife charities united under a common umbrella in order to fight the illegal wildlife trade and create a global movement for change. The organisation was created by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry of Wales and enlisted the help of many international sporting celebrities.

My team developed a new look and feel for the brand that was simple and minimalistic to let the causes speak for themselves. Powerful photography was used to develop impact and a connection with the user. The imagery was honest and showed the animals and their environment in a respectful way. The brand colour palette was natural, toned down and derived from the wildlife they were aiming to protect. Icons related to the natural world were used to mark key elements of the content and make it easier for the user to navigate.

An interesting aspect to the project was that all creative needed to be signed off not only by the Royal Foundation but also by each of the wildlife charities. View the live site.
agency: adam&eveDDB  |  creative director: Tim Vance & Paul Knott  |  designers: Marek Charytonowicz  |  developer: Psycle

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