H&M Christmas 2016
client: H&M 
media: responsive site
role: ux & visual design
The H&M Come Together commercial, directed by Wes Anderson and starring Adrien Brody, is set on the H&M Winter Express, an art deco train travelling on Christmas Eve. Brody’s character, Conductor Ralph, announces to passengers that travel has been delayed by eleven and a half hours, due to heavy snow. With the help of assistant porter Fritz and Station Master Fred, Ralph manages to throw a Christmas party in the cafeteria at the back of the train, attended by passengers dressed in H&M’s holiday clothing collection.

My team worked on the ux and wireframe for a site that connect the Come Together film with a shopping and interactive experience. We also cropped and graded a series of behind the scenes images to be used on the site and social media.
agency: adam&eveDDB  |  art director: Till Diestel  |  designer: Adrian Baker  |  graders: Noemie Bottiau & Jacinta Crane
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